I don’t gamble in casinos. That is a decision I made several years ago and so don’t need to revisit when I walk through the casinos when I’m in Las Vegas for work, a situation that has arisen at least once per year for a few years now. It saves mental energy not to have to think about it, not that I’m attracted by the slot machines anyway with all their light and motion and noise.

I am gambling in Las Vegas this week, though. We have a limited budget of time, energy, and money for business growth. When we made our plans for the first half of 2025, DealMax was an event we circled. It marks a different path, an attempt to press more into a different client avatar and to diversify our client origination mix. That is largely the theme of the events we’ve chosen for this season as we probe different ways to evolve the business. This builds on the exploration of 2024 and hopefully will benefit from the lessons learned through those efforts.

Some of our prior initiatives have been grand slams. More have been strikeouts, with a smattering of singles and doubles and one or two I might describe as balks. With each we search for the potential of leverage or nonlinear success, the opportunity for one talk, program, or sale to result in multiple transactions or clients. This event brings together private equity funds and investment bankers in a manner that might be unreplicated elsewhere. A single success here could mean multiple transactions for us, so we made the trip.

We may not know if this gamble will pay off for six months or longer. But our growth budget is about making bets and we liked the potential asymmetry of this one. Will we approach things differently if we come back next year? Sure, but overall we’ve accomplished what we came to accomplish. Now we will win the follow up and open some of the metaphorical doors that we’ve cracked ajar.